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如果我在別人工作時工作,
別人休息時休息,
別人娛樂時娛樂,
那麼我只能期望得到別人得到的東西.
Six basic human needs
- Certainty / Comfort
- Variety -> new things
- Significance -> feel important / needed by others
- Connection / Love
- Growth -> improve
- Contribution -> to help others, make a better world.
Six principles of effective influence
- Smiliarites -> liking
- Authority -> legitionate authorities
- Scarcity -> people want to get the thing when the thing becoming difficult to have
- Consistency -> people strongly desire to consistent with what they said
- Reciprocity -> people give back what anothergiven them
- Social Proof -> people offen decide what to do by looking at what similar others have done
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